In recent years, domestic hardware industry valve enterprises have gradually shown a trend of outward development. There are a large number of enterprises in the hardware valve industry, and in order to survive, they are engaging in price wars, leading to the entire industry being in a predicament.

Low added value

There is a significant gap between China's valve industry and foreign enterprises in terms of industrial structure, industrial valve chain, and industry specialization. The reason for the low quality of domestic valve products is that due to the rapid expansion of the market, existing state-owned valve enterprises have been shut down and transformed. Although township enterprises have developed rapidly, due to their weak technical strength and rudimentary equipment, most of their products are imitated for production.

Affected by the domestic and foreign economic environment, the entire industry has shown a slight decline in economic indicators, which is also the first time in the past decade that a negative downward trend has occurred after continuous growth and upward trend. The total industrial output value in the main indicators was 6.537 billion yuan, a decrease of 2.9% compared to the previous year's 6.51 billion yuan.

The chairman of a certain association also pointed out that in the overall deepening of reform, the production and sales of the entire industry still maintain a good trend. The total output value of industrial sales in the main indicators was 6.363 billion yuan, a decrease of 0.97% compared to 6.425 billion yuan in the previous year. This marks that member enterprises of Weifang Valve Association adhere to the sales of valve products and explore domestic and foreign markets while doing well in valve production.

Faced with the current economic crisis and increasing market competition, valve companies urgently need the guidance of real combat marketing experts to make targeted planning based on the problems they are currently facing. What do companies need? It is necessary to clarify which problems urgently need to be solved in terms of promotion, development, competition, market, etc. The planning object determines the planning content and must be matched. Therefore, only by adjusting its own structural characteristics and repositioning; Based on one's own innovation and efforts; To expand external markets and shape brands, and establish advantageous brands with market influence and industry chain appeal.